Employee Advocacy

Amplify your messages externally through your most valuable asset, your employees.

Increase reach and authenticity

92% of people trust recommendations from their family and friends over any other form of advertising. Additionally, employees typically have more than 10 times the reach on social media than corporate profiles.

Smarp makes it easy for you to engage and empower your employees to share your message and become your biggest brand advocates.

Easily distribute your content

We strongly believe that advocacy is a result of engagement. The best way to engage your employees is to make sure they receive the right content at the right time.

When you make it effortless for your employees to receive timely, relevant content, they are much more likely to engage with the message and spread it onwards.

Employee-driven content

Employee advocacy is everyone's business. Give employees the ability to create and consume employee-driven content to help strengthen your advocacy program.

This makes the platform work as a two-way conversation between companies and their employees around relevant content, while still keeping the benefits of employee advocacy.

Gamify the experience

Let employees see how well they stack up with their peers in driving traffic and engagement to the messages they share. Additionally, our industry-leading influencer index, SmarpScore, helps employees improve their thought leadership position in their networks.

Set perks and rewards based on adjustable milestones in order to motivate users and enhance results.

Measure everything

Use powerful analytics to continuously improve your employee advocacy program. See exactly which content creates the most buzz across the company or drill down in order to see the performance of regions, teams and individuals.

Smarp also utilizes UTM parameters which allows you to take tracking to the platforms you already use, such as Google Analytics, HubSpot, Salesforce and more.

You are in good company
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Help your employees find and share relevant content.

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