Benefits

How Smarp Helps You Grow

Smarp helps you grow your business by making company and industry content easily accessible for employees. See how Smarp boosts your Internal Communication, Marketing, HR & Recruiting and Sales.

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Internal Communications

Streamline information sharing to align and engage employees. Smarp allows you to distribute key content to relevant employees in a familiar content stream format. Improve employee engagement and advocacy through effective communication.

85% of employees worldwide are not engaged at work.

Optimized communications

Make sure you aren’t shouting in the void: measure and optimize your internal content engagement.

Informed employees

Create and distribute content about the latest company news and industry trends.

Personalized feed

Content is organized by topic channels and can be filtered by language to provide a unique, personalized experience.

Increased employee engagement

Engage with and discuss content directly on it and allow employees to become content creators.

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Companies with a highly engaged workforce are 22 % more profitable.

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Customer retention rates are 18% higher when employees are highly engaged.

Marco Imboden Swiss Post
Marco Imboden Swiss Post

Smarp provides our employees with an easy way to share authentic stories as well as develop their personal brand. Moreover, the tool allows us to foster understanding of and interest in social media and our key topics internally.

Interested in how to improve communications with an internal content hub?

Communications guide

How to improve internal communications with an internal content hub.

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Marketing

Smarp enables you to easily distribute relevant company and industry-related content to employees at scale. Employees are then empowered to share this content within their own networks.

92% of consumers say they trust recommendations from friends and family above all other advertising.

Increase your traffic and leads

Increase website traffic by providing your employees with an easy way to share your content

Increase Brand Awareness

When Employee Advocates share your branded messages, you get expanded visibility, increasing your brand awareness.

Improve your content marketing ROI

Get more miles out of your existing content by leveraging the networks of your employees.

Measure everything

Constantly optimize your content and sharing patterns through powerful in-platform analytics.

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Smarp clients experience on average a 200-300% ROI on their EEMV (Estimated Earned Media Value).

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Reach from employee shared posts is 561% higher than from brand pages.

Jennifer Guy Wilmington PLC
Jennifer Guy Wilmington PLC

In a connected world, social media plays an ever-increasing role in helping companies do business. Smarp makes it easy for people to share high-quality content, raise awareness of the Wilmington brand and drive traffic to our websites.

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Yekemi Otaru LR Senergy
Yekemi Otaru LR Senergy

Using Smarp has helped us to realize that content is actually a way of getting customers to pursue us, rather than us pursuing them.

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Read case study

Curious about improving your marketing through Employee Advocacy?

Marketing Guide

How employee advocacy boosts content marketing

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HR & Recruiting

Smarp empowers your employees to act as your brand ambassadors while engaging them in the business. As recruitment is more and more about building networks of trust, having your employees share your word has become pivotal.

Job seekers find current employees the most trusted source of information about a company.

Social Recruiting

Grow your talent pool and traffic to your career site with Employee Advocacy.

Employer Branding

Improve your employer brand by letting employees become the voices of your company.

Employee Engagement

Create an informed, aligned and engaged workforce with an internal content hub.

Personal Branding

The vast majority of employees in social media programs note that it has had a positive impact on their careers.

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91% of employers use social media to hire talent

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75% of applicants consider an employer’s brand before applying

Shohil Kothari MuleSoft
Shohil Kothari MuleSoft

We’ve seen a lot of engagement in terms of our sales hiring, where we do blog career posts around sales. It adds a lot of credibility to the organization when the people working here share and are enthusiastic about their role.

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Read case study

Interested in improving HR & Recruiting practices with Smarp?

HR & Recruiting Guide

A guide to growing your talent pool with social recruiting

Download

Sales

Smarp is an internal content hub which makes it easy for your sales people to share company and industry content with their prospects, as well as grow their thought leadership and credibility.

Buyers consume between 3 to 5 pieces of content before engaging with a sales rep.

More prospects, better leads

Personal branding and thought leadership helps bring in more prospects and adds to employee credibility.

Shorten sales cycles

Provide your employees with supporting sales content and materials to help drive customer engagement and closing deals.

Engage prospects

Provide prospects with the most valuable information. All provided in the right place at the right time to support your social selling efforts.

Understand your audience

Push tracking information to marketing automation and CRM to understand what content resonates best with your prospects.

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Leads from an Employee Advocacy program are 7 times more likely to convert.

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91% of buyers are active on social media.

Marko M.
Marko M.

Since starting to use Smarp I have become more active on social media. Smarp has helped me to grow my networks and open interesting conversations with potential clients. Using Smarp should be a part of your daily professional life.

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Read case study
Zach Steele MuleSoft
Zach Steele MuleSoft

Smarp has helped our team find and send value-adding content from our own marketing teams and from around the web at scale. This helps position our sales team as trusted advisors in our space and distinguishes us from competitors.

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Read case study

Interested in learning how social selling can help grow your pipeline?

Sales guide

Learn how to engage prospects with social selling

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