Benefits
How Smarp Helps You Grow
Smarp helps you grow your business by making company and industry content easily accessible for employees. See how Smarp boosts your Internal Communication, Marketing, HR & Recruiting and Sales.
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Internal Communications
Smarp allows you to distribute key content to your workforce in a familiar content stream format. Reach every employee with the right information at the right time to boost engagement and productivity.
The average knowledge worker spends 2.5 hours a day searching for information.
Optimized communications
Make sure you aren’t shouting into the void: measure and optimize your internal comms.
Informed employees
Create and distribute content about the latest company news and industry trends.
Personalized feed
Distribute content to employees based on role, location, language and more.
Two-way communication
Foster discussion around relevant topics between employees all over the globe.
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Companies with a highly engaged workforce are 22 % more profitable.
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Customer retention rates are 18% higher when employees are highly engaged.
Smarp has been a valued addition to BDO in Australia’s communication channels. We can now connect our team members across the country... This empowers our people to easily and regularly share business information and insights.
Smarp provides our employees with an easy way to share authentic stories as well as develop their personal brand. Moreover, the tool allows us to foster understanding of and interest in social media and our key topics internally.
Interested in how to improve communications with Smarp?
Marketing
Smarp enables you to effortlessly distribute your content to employees at scale. Employees are then empowered to share this content within their own networks, which in turn helps you increase your reach and authenticity.
92% of consumers say they trust recommendations from friends and family above all other advertising.
Create brand ambassadors
Empower your employees to speak for your brand by giving them an easy way to share your content.
Increase brand awareness
When employees share your branded messages, you get expanded visibility, which in turn increases brand awareness.
Improve your content marketing ROI
Get more miles out of your existing content by leveraging the networks of your employees.
Measure everything
Constantly optimize your content strategy through powerful in-platform analytics.
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Smarp clients experience on average a 200-300% ROI on their EEMV (Estimated Earned Media Value).
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Reach from employee shared posts is 561% higher than from brand pages.
In a connected world, social media plays an ever-increasing role in helping companies do business. Smarp makes it easy for people to share high-quality content, raise awareness of the Wilmington brand and drive traffic to our websites.
Using Smarp has helped us to realize that content is actually a way of getting customers to pursue us, rather than us pursuing them.
Curious about increasing the reach and authenticity of your content?
HR & Recruiting
Smarp empowers your employees to act as your brand ambassadors while engaging them in the business. As recruitment is more and more about building networks of trust, having your employees share your word has become pivotal.
Job seekers find current employees the most trusted source of information about a company.
Social recruiting
Grow your talent pool and traffic to your career site with employee advocacy.
Employer branding
Champion your brand both internally and externally by distributing relevant content.
Employee engagement
Create an aligned and committed workforce by engaging employees throughout the employee journey.
Create a shared vision
Align employees around a single, shared company vision through information sharing.
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91% of employers use social media to hire talent
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75% of applicants consider an employer’s brand before applying
We’ve seen a lot of engagement in terms of our sales hiring, where we do blog career posts around sales. It adds a lot of credibility to the organization when the people working here share and are enthusiastic about their role.
Interested in improving HR & Recruiting practices with Smarp?
Sales
Smarp makes it easy for your salespeople to stay up-to-date on what is going on in their company and industry, as well as share relevant content with their networks.
Buyers consume between 3 to 5 pieces of content before engaging with a sales rep.
More prospects, better leads
Personal branding and thought leadership helps bring in more prospects and adds to employee credibility.
Shorten sales cycles
Provide your employees with supporting sales content and materials to help drive customer engagement and closing deals.
Engage prospects
Provide prospects with valuable information. All available in the right place at the right time to support your social selling efforts.
Understand your audience
Track results in-platform or push information to marketing automation and CRM to understand what content resonates best with your prospects.
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Leads from an Employee Advocacy program are 7 times more likely to convert.
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91% of buyers are active on social media.
Smarp has helped our team find and send value-adding content from our own marketing teams and from around the web at scale. This helps position our sales team as trusted advisors in our space and distinguishes us from competitors.
Since starting to use Smarp I have become more active on social media. Smarp has helped me to grow my networks and open interesting conversations with potential clients. Using Smarp should be a part of your daily professional life.