How MuleSoft drives business impact through employee advocacy
MuleSoft was looking for a solution that could enable them to acquire leads from new sources. Additionally, they were aiming to expand the thought leadership of their employees and executive team.
To achieve this, they decided to launch an employee advocacy program through Smarp. Smarp allowed MuleSoft to effortlessly distribute relevant content to their employees at scale. Additionally, the platform empowered employees to share content with their networks at the click of a button.
Through Smarp, MuleSoft has been able to transform 90% of its employees into brand ambassadors that regularly share company content with their networks. This, in turn, has helped them source leads from previously untapped sources as well as lower their overall Cost Per Lead (CPL).
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