How BDO in Australia reached over 3 million people using Smarp
BDO in Australia, part of the BDO global organization, was faced with a tough issue. While they were creating great content, not all of their employees were engaging with it. With this in mind, they wanted to encourage partners and staff to use social media more actively and proactively in order to grow personal brands, strengthen client relationships as well as increase the reach and brand recognition of the organization.
BDO in Australia decided to bring in Smarp to do just that. The organization decided to use Smarp to make sure that BDO-related content and industry news were spread internally and externally in a more effective way.
Not only did Smarp help BDO in Australia improve its internal communications strategy by giving employees an easier way to catch up on BDO news, it also generated tangible external branding. Within 9 months of implementing Smarp, BDO in Australia was able to generate 13.94K unique clicks, 13.70k reactions as well as reach 3.67M people on social media through Smarp brand ambassadors.
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