Interested in improving your employer brand and increasing your social recruiting efforts? Then buckle your seatbelts, because we have a solution for you!
Smarp empowers your employees to act as your brand ambassadors while engaging them in the business. Smarp is an internal content hub, where employers can find and share content such as open positions and employer branding materials. When your employees share this content, your organic reach becomes much larger and you are able to reach more talent from relevant employee networks. And that’s not all: content shared by employees is regarded as eight times more trustworthy than content shared by corporate accounts. As recruitment is more and more about building networks of trust, having your employees share your word has become pivotal.
Let’s look at what Smarp can do for your employer branding and social recruiting efforts:
1. Employer branding is all about your reputation as a workplace. In order to boost your image as an employer, it is important that your employees spread positive word of mouth, as people are significantly more likely to trust recommendations from family and friends over company communications. Smarp offers your employees an easy and rewarding way to share your content, which ensures that people in your employees’ network hear and believe the message.
2. See what resonates. With Smarp’s Analytics dashboard, you can see what your employees like to read, share, and how much engagement each post generates. This allows you to tailor your employer branding and HR communications to really hit the high notes when it comes to attracting the best talent.
3. Reach more talent. When employees share your open positions, they reach a broader audience. Boost your social recruiting efforts with Smarp and cut down your recruitment time, increase your talent pool, and create a pipeline of interested talent. To get started with a talent acquisition strategy, see this post.
4. Professional Growth. More than 4 in 5 employees in social media programs note that it has had a positive impact on their careers. These impacts range from being viewed as thought leaders in their industry to staying informed with the most relevant industry topics. Check out this post for some more ideas on supporting the professional growth of your employees.