Use Case

Internal Communications

Streamline information sharing for an empowered workforce. Smarp allows you to distribute key content to relevant employees in a familiar content stream format. Improve employee engagement and advocac…

Streamline information sharing for an empowered workforce. Smarp allows you to distribute key content to relevant employees in a familiar content stream format. Improve employee engagement and advocacy through effective communication.

Four ways Smarp helps you with your external and internal communications:

1. Measure your internal comms effectiveness. Smarp’s platform allows you to see, which posts are most read and gain the most engagement. You can experiment with content types and styles to increase your engagement. Do your employees respond better to videos, or do they prefer quick microblogs? More on A/B testing your internal communications can be found here.

2. Organize your content easily. Content is categorized by topic into channels and can also be automatically filtered by language. Your employees will get a personalized content stream, with content based on their preferences, interests and team.This functionality saves you masses of time in trying to figure out which piece of content would be important to whom. Better yet, you can make some channels mandatory and make sure the most important company content reaches all employees.

3. Share content both internally and externally. Make sure employees get the latest internal content and can easily differentiate what content is internal and what can be shared with a simple toggle. For the pieces you want the world to see, such as news articles showcasing your company, you can mark them for external sharing. From here, the Smarp platform makes it easy for employees to share the content to their networks if they want to.

4. Increase employee engagement. All posts shared through Smarp can be commented on, and employees can discuss the content under the posts. Employees are also able to share their own posts, which increases employee engagement. Connected and engaged employees ultimately lead to improved productivity within the company.