Smarp enables you to easily distribute relevant company and industry-related content to employees at scale. Employees are then empowered to share this content within their own networks. Let’s see what this really means:
When employees share content to their personal accounts, their reach is around 10-15 times higher higher than with company accounts (Smarp data). Social media platforms such as Facebook and LinkedIn have recently begun favoring paid advertising as well as the organic visibility of individuals. This in turn has hurt the organic visibility of corporate social media accounts. If you want to increase your organic reach while keeping your marketing ROI under control, you simply must have your employees on board.
1. Smarp helps you increase brand awareness by allowing your employees to share your message with ease. Messages coming from employees increase your brand reach,brand authenticity and brand trust. People trust their peers more than they trust corporate brands.
2. Smarp lets you track your success. Smarp’s features allow you to track where your message is spreading organically, what the engagement of each post is and furthermore, into what type of actions or conversions it leads on the webpage. All messages shared using Smarp carry a UTM tag, allowing you to track the messages’ success, all the way to conversions. This allows you to measure and track the success and ROI of your Employee Advocacy program. To find out more, check out this post.
3. You can share more than just your company’s content. You are able to provide more value to your employees when you input industry trends as well as source content from your employees. When employees share this content, they improve their own personal brand and attract more people to their network.
4. Smarp is rewarding: it allows employees to see the impact of their social shares, which encourages them to be active on social media. Smarp can also be set to award points for certain activities, and companies can recognize their best Employee Advocates through gamification.