American Medical Association goes mobile-first with Smarp
The American Medical Association was looking for a mobile-first communications platform that would make it easy for their members to access and engage with AMA content at their convenience, no matter where they are located.
The AMA shares with its members a wide range of materials and content such as medical guidelines, surveys, podcasts, conference publications, health policies and research reports on various topics — from cardiovascular disease treatments to the use of AI in physician training programs or guidelines on how to treat COVID-19 patients. Because this information gets updated regularly, the challenge was giving a centralized, mobile place for members to stay up-to-date.
That's why AMA decided to bring in Smarp as their Employee Communications platform. With Smarp, the American Medical Association has crafted a new mobile-first communications strategy that allows them to easily reach AMA members with shareable information that they can use to engage with other prospective members and current members, no matter where they are located. Residents, medical students and physicians can now easily catch up with the latest materials created for them to help them be successful.
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